We stand beside you through every step, challenge, and new beginning — crafting stories that inspire, strategies that endure, and meaning that outlasts the moment.
Beside Japan is a London-based strategic consultancy leading cross-border value creation through sport.
We specialise in connecting Japan and Europe through football and other global sports platforms. With deep cultural insight and a strong international network – particularly across the European sports ecosystem – we build partnerships that go beyond transactions to deliver sustainable, purpose-driven impact.
From strategy development to on-the-ground execution, we provide tailor-made support that empowers brands, clubs, and athletes to create long-term value both on and off the field.
Our mission is to shape a future where sport serves as a platform for global connection and social impact – delivering meaningful change across borders and generations.
Support brands and organizations in identifying and pursuing strategic partnership opportunities with UK-based clubs, brands, and institutions that align with their values and long-term goals.
Facilitate effective communication and mutual understanding between Japanese stakeholders and UK partners, ensuring that collaborations are built on trust, transparency, and cultural respect.
Design partnership structures that generate shared value – both commercially and socially – by aligning sponsorship, CSV, and brand positioning strategies to create lasting impact on and off the field.
Develop an integrated marketing strategy that leverages sports as a strategic platform, aligning business objectives with target audience insights, market trends, and engagement opportunities across multiple channels.
Conceptualize creative and strategic activation plans that utilize sports properties and narratives to drive emotional engagement and strengthen consumer or clients connection.
Facilitate consistent and value-driven communication across key stakeholders – such as customers, partners, media, and internal teams – through sport-led initiatives and storytelling.
Build a distinct personal brand and strategic market positioning to enhance visibility, commercial value, and long-term career growth.
Support sponsorship acquisition and relationship management by aligning athlete exposure with brand objectives and creating shared value.
Provide integrated support across training, nutrition, medical care, and daily life setup to ensure athletes perform at their peak and adapt smoothly to new environments.
We help corporations, investors, and institutions evaluate sports-related investments—from clubs and leagues to media platforms and adjacent businesses. We analyse the strategic and financial case, assess risks and opportunities, and determine how the asset aligns with your long-term business and brand objectives.
Advise on mergers, acquisitions, minority investments, and strategic stakes in sports and entertainment businesses. Our work includes commercial and financial due diligence, benchmarking against comparable deals, and structuring ownership and governance — particularly in cross-border Japan–Europe contexts.
Provide practical strategic advice during and after transactions, focusing on the real-world implications beyond financial metrics.We support clients in navigating governance, stakeholder dynamics, commercial rights, and partnership structures to ensure sustainable value creation and long-term alignment following investment or acquisition.
